[66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. Easyjet Plc. It was claimed to possess improved fuel efficiency over contemporary airliners. Stakeholder Better Essays. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Economical impacts 6 It currently uses the slogan "This is Generation easyJet". Table of Content [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. Quality Glossary Definition: Stakeholder. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. The airline modernised the building and painted it orange. By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. Southwest Airlines The primary driver of the cost is the re-registering of aircraft in an EU AOC jurisdiction. The Airline business segment operates its route network. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. Staffing and recruiting 10 Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. Stakeholder, principles followed by Easyjet can be emulated and how. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. The authors' study argues that the social . and Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. Ryanair EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. Airline Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Popular books for Law and Public Services . Free EasyJet Essay Topic Generator. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . Employees - they want to be . Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. The cookie is used to store the user consent for the cookies in the category "Analytics". It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium 1. [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . Charitable organization [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. EasyJet has announced plans to cut up to 30% of its workforce, or 4,500 employees, as it prepares for lower customer demand . 3.1.2 Allowances 4 Stakeholder In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . THREATS Easyjet stakeholders. This cookie is set by GDPR Cookie Consent plugin. However, its operating profit has decreasing which may influence take more loans from financial institutions. Some 2,208 customers had their . In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. These cookies track visitors across websites and collect information to provide customized ads. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. Powerful Essays. When EasyJet received H89, it had a 1970s-style office setup. Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. The cookie is used to store the user consent for the cookies in the category "Other. 1. The airline's monthly inflight magazine is called The Traveller. II/ Comparison, Premium Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: Business model, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Customers - they would want cheap flights that are comfortable and safe. Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. About easyJet. London Gatwick Airport March 3, 2023. The two organisations I will be looking at are Tesco and Macmillan. Stock market Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Airline Airline, Impacts of Tourism [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. 1.4 Research objectives. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium easyJet is one of the world's most successful low-cost airlines. To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. Necessary cookies are absolutely essential for the website to function properly. For example, a stakeholder can be the owner or even the shareholder. Also the product that airlines serve is a somewhat typical service. Marketing There are political factors like liberalization, Premium [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. 4.1.1. easyJet Plc engages in the provision of passenger airline and carrier services. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. 1 minute read. This cookie is set by GDPR Cookie Consent plugin. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). The perceived quality refers to; A customer opinion of a product value to him or her. Stakeholders can affect, Premium As the employees watch the owners behaviour all the time. Southwest Airlines In 2006, the airline did not always refund tickets in a timely fashion. The cookie is used to store the user consent for the cookies in the category "Performance". 's total fleet comprises entirely Airbus aircraft. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". 1st Business: Nike Background 3 [15 marks] 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. ABSTRACT i [10][27], In 2002, the airline opened its base at Gatwick Airport. Picture 1. 3.6 Physical evidence 11 In addition to this average fare advantage, easyJet's highly dynamic revenue management system . Low-cost carrier 342. Ways of Working Strategy. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. They contracted to buy 12 brand new 737s from Boeing in 1997. In addition, Marketing Analysis of easyJet Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. This principle became a cornerstone of EasyJet's operations. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). Nowadays aviation is a big, Premium CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. Its theory might affect the perception of air travel with the vision of building a customer focused brand. They also offer other advantages to business passengers as for example: boarding the plane among the first, going through fast-track . Stakeholder theory. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) Government guidance and assistance available to travel and tourism businesses. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million 725 Words; 3 Pages . EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Income statement Several of these aircraft were based at Berlin-Tegel Airport, before its closure. [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. You also have the option to opt-out of these cookies. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. Efficiency-driven operational model ( tutto quello che c e scritto sotto) The first aircraft, an Airbus A320, was re-registered as OE-IVA. Best Essays. Undoubtedly one of the key players in this progression was easyJet. Memmingen or "Munich West", which is about 1.5 hours west of Munich to be precise). (It is) complete nonsense, easyJet CEO Johan Lundgren told Reuters in an interview. Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Primary or secondary. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Despite the global recession the Easyjet is making significant profits. They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. EasyJet has increased the amount of modern aircraft to [18], Early promotional activity focused on the airline's relatively low pricing compared to incumbent operators. The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. Sociocultural impacts 7 Return on capital, Premium 1. "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights. Here is a useful summary: Strategic Management Essays, Term Papers & Presentations . Easyjet is a low-cost airline with headquarters in Londons Luton Airport. See Answer. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. With Nike being a huge, Premium [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. There is two different types of stake holders these are internal and external. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). EasyJet's biggest shareholder, the . [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Shareholders Thu 28 May 2020 04.59 EDT. [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. Weaknesses. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. This had a negative impact on customers, EasyJet has . gold coast shark attack video; giant schnauzer service dog for sale Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. The second "downstream" batch consists of both those who . This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. 3.2 Product and services 6 Name: Doancan Yksel Introduction 3 Strategic management Also the condition of the world economy determines the nature of its marketing policies. [22], EasyJet's aircraft cabins are configured in a single class, high density layout. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). EasyJet was strategically located, Premium This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Good Essays. Its strategy of success entails focusing on the economical strategy. 3.7.2 Managing, Premium Business ethics Environmental impacts 9 [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. Stakeholders can affect or be affected by the organization s actions objectives and policies. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. This report will consist of an analysis of EasyJet's macro and micro marketing environment. but lacking of traditional service. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Table of Contents In terms of cost leadership, easyJet takes the second position after Ryan. Table of Contents. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Since its launch the site had taken more than 800000 bookings by March 2000. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. Marketing Telephone Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. It has 29 bases across Europe, the largest being Gatwick. However, you may visit "Cookie Settings" to provide a controlled consent. What Stakeholders Want From Easyjet 2022-11-21. She added that the A321neos would help to cut costs by 9 per cent. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. P2 M1 and D1 easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. 5. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. This stability is a significant advantage for the growth of Easyjet EasyJet [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. access_time21 junio, 2022. person. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. A stakeholder can be a wide variety of people impacted or invested in the project. Stakeholder analysis, Stakeholder Relationships But opting out of some of these cookies may affect your browsing experience. [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. Changing pictures of the political sphere have a deep impact on the aviation industry scene. The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. 2.2.4. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. Organization, Stakeholders While various amounts held determine their actual control of the business, Premium The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. European Countries Collaboration and good relationship making EU politically stable. ACKNOWLEDGEMENT vi 4 min. easyJet holidays was . Analytical cookies are used to understand how visitors interact with the website. [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. British Airways This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Shareholder May / 15 2013. [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number.

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