This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. Our series (Star Mazda or FF2000 Championship) usually serves as a support race Weve also included page references for the Get Paid to Race book (currently only available as an ebook). The organization aims to organize events such as auto motor racing, harness racing, slots . uC%q.Nbd VMdkydek/ ZU>~r5pf Assess whether what you can offer will help them reach their goals in a broad sense. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . How long you have been racing. Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. People love to talk about themselves so ask questions and chat about them. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. Include contact information on the introductory letter and proposal. It is a document that seeks help from sponsors to help them with their racing careers. AB-InBev, the parent company reported 54.3 billion in profit during 2012. A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. He's collected 60 race wins as well as the 2014 championship. Posted on January 12, 2023 by admin. Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. Tell us about it. 2. Fast Feb is back but its looking a little different for 2023! Create a portfolio, be presentable and professional. If you want to prove value to potential sponsors in road racing, you need to get creative The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. Nationally Televised. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. endstream endobj 73 0 obj <>stream All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. Consider what will be most impressive to the types of sponsors you want to target. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. Itll be the basis for everything you post on social media, how you write race reports, and more. How are you going to justify the cost of what youre offering? 1. Be consistent post regularly and stay on brand. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). This deck can help spark conversations that eventually lead to a sponsorship proposal. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n Helping race directors share expertise and learn from each other is a big part of what we do. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. [1] 2. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. This is how you present yourself as a racing driver and show your value to potential sponsors. What makes you different from any other person? Read on for a step-by-step guide to getting sponsored. You might be getting involved in discussions on LinkedIn. Sponsorship proposal for Alfie Gendall Racing in 2021. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. This kind of branding will make you more recognisable. Is your account popular How many Thousands of followers do you have? Thanks, Hopeless Tuner. 6 0 obj Everyone from the outside thinks that everyone racing cars has sponsors. Paramount Primary. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. 3. Expect serious, cutthroat competition with the higher stakes. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. $ 15K . If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). Expand awareness of their product? Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. You also may be able to offer experiences, such as hosting the company at the race track. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. Use your market research data to request a feasible amount. *} Dont feel like you need to include a shiny proposal document in the first instance. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. This needs to be the starting point in your sponsorship strategy. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. Another element of finding and securing sponsors is building a strong network. The kind a marketing agency might present to a client they want to get on board. Trying to race while sticking to a budget? Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. The target marketing group for the race car is the non-professional weekend autocross racer. Do you have a special story? Steps. All forms provided by US Legal Forms, the nations leading legal forms publisher. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. 4. Enhance their brand's image? If theyre not quite right, ask yourself why. Do not plead. Sponsorship announcements throughout race season. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. You need to think about why a business would spend money to sponsor you. 0000002058 00000 n The NHRA secured its new title sponsor, Camping World, after a series of interactions . By getting your name into the press, your message is spread further than your existing audience. Fast shipping, quality parts. Argument template relies upon theory and the author's experience teaching this talent. Download. Specify the Event. How do I find companies to sponsor my race car? The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. . Where can I find sponsorship opportunities? But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. Go in with no agenda, otherwise, itll come across as disingenuous. Easily Editable, Printable, Downloadable. Include references to your relationship-building conversations. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. Before you even consider approaching a sponsor, put together a sponsorship . With all this information, it should be easy to write a pitch that really speaks to the business and its goals. Want to race with packed stands and screaming fans? This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps First, provide a history of you and your racing team. 19 0 obj Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. Consider yourself as a marketing agency pitching to a business. Take a look at this blog post for an updated list. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. For example, if youre outgoing, love fitness, and do a lot of drifting, your presence on social media is going to be very different from someone who is a property developer moving through single-seater racing. These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. smoga07 This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. Do not plead. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. If you can convince a company to sponsor you, but that company doesnt quickly see the value. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. Click the link below to read more. Thank the letter reader for his or her time and include all of your contact information. Harvick has spent 23 seasons in the NASCAR Cup Series. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. It does not mean that it must include false claims or misleading information. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream Think about those reasons you stand out. NHRA/National Dragster. You might be sending gentle emails before pitching more formally. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Type an introductory letter, addressing it to the person in charge of the organization. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. The cover page should include the details of the potential client and your details. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Will they be seen as an innovator in their company if the sponsorship succeeds? There are sponsorship opportunities wherever you turn but you need to think outside the box. When it comes to drafting your proposal, you can use either a presentation or document format. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. You might be messaging lifestyle brands on Instagram. In return, the racer gives the organization publicity and extras, such as personal appearances. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. Click on the fillable fields and add the required data. . Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Agree 16.59%. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. xref It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. Try reframing any negative thoughts into something more positive. Approach the deal as a win-win for both sides. It is not a donation nor is it a "favor". Present the benefits you offer clearly and simply. In exchange anyone who donates gets their name on the car for the event. Open the template in our online editing tool. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. Its a great thing to have but it will not help you secure sponsors on its own. Race Car Sponsorship Proposal Template. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. You have to convince a potential sponsor that YOU are the person who will work for them. The cover letter should also include the reasons why you think this sponsorship will work. January 6, 2022. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. stream This will re-iterate facts about the event benefits, and features. Yet you can derive nearly all the same benefits. I think motorsports has become too commercial and that sponsorship interferes with good racing. Consider checking out Oval Track racing. Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . Group outing packages can be set up for larger groups from your business or organization. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. Leg Daddy Racing Sponsorship Proposal 1. The heart of your proposal lies in what you have for them. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. Talk to mechanics, auto shops or dealerships. If you dont, it might be worth working with a designer to create this as they work on your proposal. If you are looking for racing sponsorship proposals, you are at the right place. Racing cars is a very expensive pastime. Generic sponsorship proposals have little chance of convincing would-be benefactors. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. We would like to pick up sponsors for our US Legends race car. Racing Sponsorships. You still need to be able to eloquently put your case across in writing. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. Announcement [Event.Name] (Event.Date) (Event.Location) endobj So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. Don't feel like you need to include a shiny proposal document in the first instance. Before approaching a sponsor, draft a proposal first. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. You can customize the colors to match your company's brand. Go more into depth with your research to get a sense of their specific goals. This will help you catch the decision makers eye but dont forget just how important content is in all this. These are generally labor services vs paying cash or parts. To be clear; for every dollar they give you, they want(need?) The prototype race car is to be evaluated for its potential . Sponsorship Proposal. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. Bring your own food to Track Days Save money while eating better. Sponsorship Application. % Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). 5 0 obj Feel free to email jess@racingmentor.com. I could not find the sports car of my dreams anywhere. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. Race Directors Hub. We work together, help each-other out, and do all we can to make sure well have a great race. 1. Of course you can. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. JFIF Adobe d '$''''$25552;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; " Ask the sponsor for a specific amount of money. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. The prototype race car is to be evaluated for its potential as a production item. There are plenty of people (often very young) who show up with that intent. i !16QRs"ASTaq2B#$345CDbrt Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Be sure to include a call-to-action so the decision-maker knows what you want them to . This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. Sponsorships are not charity. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. These can include: Ok - so you have a good understanding of what you have to offer. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Step 2: Write a two to three paragraph of your opportunity. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. This clean sponsorship proposal design fits all kinds of projects. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. BC racing Coilovers for 2010 Honda Odyssey. Even at the pro level, the work, luck, and talent required to make a career is astronomical. 78 0 obj <>stream Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. In the industry this is known as "activating" the sponsorship. Firmly Settle Your Offers. After all, they're after your event as much as you're after their sponsorship! . You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. How do I write a sponsorship proposal? Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. Collect evidence throughout the race season testimonials, statistics, etc. Download. Our packages range from $1,000 personal sponsors to premier. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. Your proposal must show depth and that you took the time to understand each sponsor. Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. Pravega is the Sanskrit word for High Speed. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. Instead, provide a general overview, such as "Parts alone last year cost $X.". Work from the outlines you prepared to include all of the important details. Print out the letter and mail it or hand-deliver it to the potential sponsor. Free Preview Race Car Sponsorship Contract Template. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event.