Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. COMM2535. (4 Hours). | (4 Hours). Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. Will we ever stop swiping? Offers an overview of the concepts, methods, tools, and ethics of communication research. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. | Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization. (4 Hours). Marketing and Selling Innovation. Marketing Research. MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. (1-4 Hours). COMM2700. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Course content may vary from term to term. (4 Hours). Internal Number: 3919608. COMM2912. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. (4 Hours). Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. Analyzing Conversations in Everyday Life. Customer-Centric Research Methods for Marketing. Explains the process of generating feasible, interesting, and managerially relevant research ideas. Students present proposals to an Independent Studies Committee for evaluation and approval. Posted: January 11, 2023. (3 Hours). Communications, Public Relations & Broadcasting (MBB) 2672 2672: Becca Mitchell . Also focuses on sexual health. Contemporary Rhetorical Theory. Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. (4 Hours). Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Free Speech: Law and Practice. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. Studies the importance of customer insights to business success. (4 Hours). Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. Visual Communication. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. B2B and Strategic Sales. Group Communication. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. (4 Hours). Full-Time. (4 Hours). Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. May be repeated without limit. The chart below is just one example of a four year plan at CAMD. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. May be repeated without limit. Exposes students to contemporary perspectives on rhetorical theory and its use in society. COMM2555 and GAME 2555 are cross-listed. Special Topics in Marketing. (4 Hours). Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Health Communication. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. (4 Hours). Marketing and Communications Manager. Television Field Production. Covers both the business and the technical aspects of being a voice talent. (4 Hours). Emphasizes analysis of customer needs and company and competitor capabilities. (4 Hours). Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Analyzes case studies and teaches how to improve the quality of communication in an organization. (4 Hours). (4 Hours). Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. Introduction to Marketing. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. COMM3304 and WMNS3304 are cross-listed. MKTG2301. Voice-Over Artist. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. Brian Manley | Assistant Director of Digital Platforms and Marketing. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Focuses on developing a creative advertising strategy and brand plan that aligns with a companys overall marketing objectives. (4 Hours). (4 Hours). Dean's Strategy Council. Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. Advanced Marketing Management. Arguing Human Rights. Digital Marketing. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. . COMM2501. Offers students the opportunity to gain hands-on experience in the communications industry. First, they had to sign up for a presale list with Ticketmaster a week prior. Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. Attribute(s): NUpath Interpreting Culture, NUpath Societies/Institutions, COMM1331. Northeastern University. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. MKTG6210. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Marketing Research. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Political Communication. (4 Hours). What do you think? (4 Hours). (3 Hours). Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. (4 Hours). Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. (4 Hours). Communication and Gender. Examines how communication impacts relationship quality and commitment. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6210 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6232. (4 Hours). Communication, Technology, and Society. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. (4 Hours). Lead Faculty. Offers students an opportunity to learn about different definitions of communication, technology, and society; examine the values and assumptions of social actors who build communication technologies across various cultures and countries; and gain insights into how communication technologies are interpreted, resisted, and remade through ever-shifting institutional and interpersonal social dynamics. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. COMM2725. The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . Examines business issues associated with the entertainment industry. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. Managing Customer Engagement in a Service World. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. 360 Huntington Ave., Boston, Massachusetts 02115 This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. 360 Huntington Ave., Boston, Massachusetts 02115 Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. (4 Hours). Seeks to further develop an understanding of the function of communication in life and how that relates to quality of life. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Sex and Interpersonal Communication. Tons of great salary information on Indeed.com Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . COMM1600. Northeastern University is a private institution that was founded in 1898. Explore Our Degrees Gather Here. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. Communications Specialist. Sound Production for Digital Media. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. Attribute(s): NUpath Societies/Institutions, COMM1210. MKTG4983. COMM2900. Offers students an opportunity to develop their own media products to put their learning into real-world context. (4 Hours). Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. Studies companies from startups to large multinationals across a variety of industries. (3 Hours). myNortheastern Opens New Window, Privacy Policy Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. Students are given an historical perspective and a state-of-the-art analysis. Driving Marketing Performance: Measure, Analyze, Profit. Includes the use of microphones, headphones, and recording equipment while in our audio lab. Health Communication Campaigns. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. COMM2534. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Consumer Behavior. COMM2500. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. (4 Hours). MKTG6280. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. Considers online community dynamics, including formation, governance, conflict, and exit. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. What do you think? As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). COMM2304 and WMNS2304 are cross-listed. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Focuses on the fundamental role that communication plays in family life. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. Internship in Communication. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). College of Social Sciences and Humanities. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. COMM4901. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary].

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