We tend to think and work sequentially. Bob Pittman can buy Stuff Media and say, You know what? Facebooks interest has grown and waned and grown a bit on podcasts. Dynamic ad insertion and geo-targeting made lots of stuff possible. Eighty million Americans a week listen to podcasts. Theyre just trying to grow their audience while youre selling the ads. I have not mastered this, by the way. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . A little bit. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. Why did you want to sell to iHeart? Because if youre launching new stuff, youve built the archive, you built the library. He also co-owns a company with us. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. Thats loosely how its orgd out. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. The Man, The Movie, The Podcast! I feel like its still a thriving business. We also have a digital marketing team, I forgot that in the org chart. So now its digitally infused, data-infused listening that they can target digitally. Nothings perfect, but its pretty close to perfect. Its not that theyre bad people. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. I think its the single thing I am most proud of at the iHeart Podcast Network. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . This is a split, right? Broadcast radio is a highly formatted media type. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Radio is a more ruthless industry than podcasts. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. I know you do. Theres this adage for anybody that has worked in video. That's it. Every single question is about org charts. iHeartMedia came along and offered us two or three things specifically. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. See omnystudio.com/listener for privacy information. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. We are interested in video. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I dont see a reason. So he had a similar trajectory, and hes a wonderful guy. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . I think they know the effect, long-term, that you have when you stop marketing. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Its never been any different from day one, and it has made all the difference. Is there any way to actually innovate? Sure we are. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. I ask it of everybody. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Maybe one day you will, but not today. Yes, we do that all the time. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? Are we mature enough as an industry for every medium-sized network or larger to have one? The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. We take this for granted as creators, as publishers, and as networks. That got its own set of executive producers out of LA who shepherd the NextUp program. Im very interested in the derivative work potential of podcasts. Just before we started, I was looking at your website. Aren't. Real. Like I told you, we all have the same problems. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. Menu. I want to wrap up with the Decoder question. This thread is archived In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. Malcolm Gladwell has an existing slate of shows. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. Is radio the upsell on podcasting for you? You have an ad load that is light. Yeah. The longer answer is, were in an odd economy. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? We run billions of podcast impressions in a month to promote our own shows and our partners shows. You brought up your numbers, so I have to ask you about them. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. Do you think that youre moving the high-margin dollars into the longer tail? I want to come to exclusives and to consolidation. I really just keep going back to this notion that its perfect the way it is. Fair enough. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I told you it was all about org charts, and Im not even to the org chart question yet. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. A-Rod Interview / Cooking with Jon & Vinny. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi Youre saying we have to innovate and push back in it, but its still just promo codes. I want you all to download the iHeartRadio app. I know that sounds crazy. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. In fact, you almost certainly kill true creativity when you hit that moment. There is nothing broken in the podcast distribution and monetization model today. I struggle to see something broken with this. Ive listened to you in the past. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. Carolina Barlow: Co-Host, Writer, and Producer. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. It was a packed house and a great time. Nothings perfect, but its pretty close to perfect. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. Number two was this massive marketing machine. Do you convert people to Apple Podcast or to Spotify? Its a massive amount of the stuff we take in and that we call the media. You get to market all these shows with your massive terrestrial network and your now massive podcast network. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. Thanks. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. See omnystudio.com/listener for privacy information. Ron Burgundy is going live in the next season of his iHeartMedia podcast. It was a smart move on their part to buy a company like HowStuffWorks.com. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. It has been fun, if nothing else. Which one of your children is the business affairs group? It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. The money from each of these pipes is not the same. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. The Ron Burgundy Podcast Season One Trailer. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . That was my next question there. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker To put it simply, we have a platform. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. Lightning round. The problem it was solving, the price point was undeniable, it made perfect sense to me. We ran a third-party research study two years ago with WARC. Add to My Podcasts. I hate to answer it so vaguely. The newest mass-reach media just happened, and it is called podcasting. Our partners at Work x Work. The other is the digital audio group. We tell stories through human conversation, more than anything else. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. YouTube is a good example of this. How do you think about audience acquisition then? No Longer So. The reason I ask that question all the time is because Im always curious. We were actually working and trying to make change together genuinely. It has brought in underrepresented creators like nothing else weve done. Theyre killing it right now. Youre doing ad injection into the feed? Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. Abs are sure to get a workout from the contagious humor. Oh, its right here. Thats actually a podcast we make together thats actually awesome. This year, were all talking about YouTube and video podcasts. Like you said, yes, targeting is getting harder for digital social media platforms. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. Is that part of your business affairs team, just selling the IP out? In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. That feels obvious to me. Anderson .Paak agrees to do the podcast. You get to pick two. In podcasting, I think he realized, I dont have to pick. All Rights Reserved, By submitting your email, you agree to our. Its because of the venture capital money. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . I can talk about sexuality or about what trends I do or dont like. We love talking about movies, tv shows, and everyth. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. It didnt go well for him either. Weve won in that sense in podcasting. Are you saying, Its actually billions of podcast impressions? You should start one. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. The Ron Burgundy Podcast is back! Are you on the side of having a wide distribution and using that to convert against whatever your other business is? Thats a super good question. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. Its all about the org chart. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Yes, its about my competitors, I get it. Its the suspense for the org chart question. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. What that meant for us was that we were not the main course anymore, as it were. You should buy streaming. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Whats your best TikTok meme? I know. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers I think its really cool. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Reviews. See omnystudio.com/listener for privacy information. I didnt know it until then, but once he said it I was like, Oh my God. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. You own the radio stations and you program them. Its probably cheaper to buy those shows, it might be cheaper to produce those shows.

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