There are also professional social networking sites with sections for jobs. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. They can be timelesslike encouraging children to be active. Keep the subject and verb close together. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. Resident/Non-Resident, Trainer Program, etc. It can be taken alone or before Basic Public Information Officer Training (G290). Determine who your audience is, what they need to know, and what they already know. It provides a framework for people from multiple agencies to work well together B. Even a few minutes of practice can make a big difference. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. Construct and deliver an appropriate crisis and emergency risk message. %PDF-1.6 % The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. With passive voice, the subject is thereceiverof the action. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. User: 4. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. The latest information on activities, events, and resources. When will you implement your campaign? Practice talking in 5-second to 8-second sound bites. %PDF-1.6 % Having clear goals is the foundation for your campaign. Select it carefully and choose your background wisely. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. Test the message on a safe audience B. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. The process for ensuring that a public information message was accurately conveyed is typically called: A. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. What do they already know about the topic? Chris Mrela wrote a dynamite report on this a couple of years ago. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. When preparing written products, it is important that your message is understood. The most popular social networking sites have groups, which offer chat boards for members. School, 43 Margaret St. . The participant will benefit from participating in entry-level incident command system training prior to taking this course. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. There are all kinds of emergencies out there that we can prepare for. The press saw it. This feature can facilitate abuse of the system. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . @8'_= J J0 News releases should adhere to the Associated Press (AP) Stylebook. Lesson 3 introduced the importance of establishing relationships with the media. Include email addresses and Internet sites for the media contact. 0. Establish contact with other agency PIOs. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. Supporting information can be described as: A. Many different social media monitoring tools are available. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. Are there cultural differences to take into consideration? This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. endstream endobj startxref More than 70% of the illnesses, hospitalizations and deaths are guys. . Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream For highly visible or controversial matters, it might be best to have a leader in the organization speak. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. Possess and enhance certain qualities and skills that make an effective PIO. For example, you can post videos, use social networking sites, and/or create a blog. The AP Stylebook is used by most of the news media. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. Walter Monsour: So, the message was managed extremely well. This lesson presents information on how to effectively communicate with the media and the whole community. In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. If you need to build an email list, consider including a place for people to sign up on your Web site. The most important point is is an example of a transition phrase or: A. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. To read this blog, go to:http://emergency.cdc.gov/. Providing information and access to newsmakers. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . C. only required when dictated by the Incident Commander. B. report to the Finance/Admin Section Chief when arriving at an incident. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. As with ICS, the JIS is as simple or complex as the needs of the situation. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. 4. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. A Federal structure designed for large-scale, multijurisdictional incidents B. * The social media links provided are for reference only. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. D. a required responsibility of the PIO as outlined by NIMS.. Refer to the list below. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu The Incident Commander B. 18. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. When a newsworthy incident occurs, the media will be there, whether youve invited them or not! How knowledgeable is the audience on this topic? Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. Describe how to manage the news media at the scene of an incident. What actions and resources are being used to achieve the objectives? For highly technical information, it might be best to prepare a credible subject-matter expert to present. Did the message reach the targeted audience? It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. Final Exam for: IS-29.a: Public Information Officer. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: The subject is the. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. The National Incident Management System (NIMS) is:A. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. I would urge you to be careful whenever you travel, Smith said. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). D. seek media release approval from the Communication Unit Leader., 24. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 1928 0 obj <> endobj C. request additional assistance through the National Public Information Support Network. Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. Campaign topics can range from recruiting volunteers to fire safety. Participants will benefit from participating in entry-level incident command system training prior to taking this course. A tornado strikes in the Midwest. (Unit 3), Recall preparation techniques that contribute to a successful media interview. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Sound bite B. Emergency Manager jobs 33,535 open jobs Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Better yet is the number of people who call and request preparedness kits! Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Manages resources including supplies, personnel, and equipment. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. It will keep you focused and is the foundation for evaluating your campaigns success. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). D. is only useful on television infomercials. FEMA does not endorse any non-government Web sites, companies or applications. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Join to apply for the Public Information Officer - 48752 role at University of California, Merced.

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